2.07.2011

2011 Superbowl Hype

The yearly debate about which Superbowl commercial exceeds the others in concept and creativity is here yet again. The commercials seem to get more air time and recognition than the teams and players themselves. However, I am somewhat ashamed to admit that even though the Steelers are technically my home team, I was more excited about the commercials than the score. I may have somewhat of a biased opinion when it comes to my favorite Superbowl commercial, but I do wholeheartedly believe that the Star Wars Volkswagen commercial surpasses the others in concept and creativity. The art direction, sequence and overall look and feel of the commercial spoke to me as being cleanly thought out and executed. This commercial was created by Craig Melchiano, a 1995 Penn State Graphic Design graduate. I have never had the pleasure of meeting Craig but I can say that Craig has made Penn State and the Design Department proud! Well done!

As for my least favorite commercials of the night I must say that Pepsi Max's immature violence and Sleepy's racy content were not my favorites. I'd love to hear your opinions!