Conformists vs Nonconformists

As graphic designers I feel that we have a responsibility to not only communicate to our appropriate audiences, but to also create visually captivating aesthetics that improve our environment. There will always be styles and trends in the design industry; however, the challenge in our careers is to not conform to the craze, but instead interpret our clients’ needs in a timeless and beautiful fashion. So many designers make the mistake of getting caught up in the current trends for no relevant or conceptual reason. One of the most noticeable examples today is the logo design for the 2012 London Olympic Games. While current teenage fashion is reminiscent of the 80′s bold graphics and flashy colors and patterns, this is a noticeable style that will rapidly become outdated (once again). The logo, with it’s bright colors and choppy, geometric numbers, seems completely irrelevant to the Olympic games, yet oddly brings me back to my youth.